Sustainability in cycling – From Marginal Gains to a Circular Revolution.

A practical guide to creating a circular cycling industry.

A practical guide to creating a circular cycling industry

Imagine a bike that has been made from plant-based materials or reused and recycled parts. Imagine that the material wearing from your tyres or brake pads is biodegradable. That the lubricant washing down from your chain no longer pollutes the forest you are riding through, but provides valuable nutrients for the plants in it.

You no longer discard your old bike as if it were a piece of rubbish, but return it to the manufacturer so that parts and materials can be reused to make new bikes. Or, alternatively, you could plant your old bike in your garden for it to become part of the circle of life again.

To make the transition from our current linear take-make-waste economy to that circular economy, marginal gains are not sufficient. To get there, we need a revolution.

‘From Marginal Gains to a Circular Revolution’ is a practical guide to help the world of cycling make that transition. The book is based on the hands-on experience and in depth knowledge about the circular economy. Authors Erik Bronsvoort and Matthijs Gerrits combine background with practical applications for new designs and business models for everyone in the world of cycling.

Erik about sustainability in cycling (English subtitels)

Get in touch

Our book contains a lot of information about sustainability in the cycling industry. We can imagine it leaves you with questions or comments.

Presentation or workshop

Are you interested in a presentation at your company or event? Or an interactive workshop about the transition to a circular cycling industry? Erik can provide both, online as well as in person. Please use the contact form to get in touch.

Send us a message

You can send us a message on our contact page. We try to answer every question as soon as possible.

Online meeting

If you want to know more about sustainability in cycling, you can book an online meeting with Erik.

In the free 15 minute Q&A session ask Erik any question you have. If you want to discuss the impact on your business, please book a longerĀ paid 60 minute meeting.

Use our online scheduler to make an instant booking through Calendly. Payment is upfront via PayPal.

Quote you can make a differenct