As sustainability and the circular economy are becoming more important in the cycling industry, media are increasingly covering the subject. The press has an important role to play in the transition to a sustainable, circular cycling industry as we wrote in From marginal gains to a circular revolution:
Managing the transition: Media
The media have an important role in telling the story of new sustainable products that will be developed over the next few years. They too can help to accelerate the transition, by simply asking manufacturers about the steps they are taking to create product that fit in a circular economy.
Writing stories about the necessity of the transition, as well as about new developments, will inspire both businesses and consumers. Media have the ability to create the required public support by favouring and praising brands that try out new designs, materials and business models.
Accepting that failure is part of the journey, will hopefully encourage journalists to think beyond a clickbait title such as ‘eco-friendly option not as good as standard option’ and write honest stories about both difficult and exciting developments.
Interviews featuring Erik
Erik is frequently interviewed for articles and podcasts by worldwide magazines and websites. His open mind about the issues that the cycling industry is facing, as well as his clear visions on how to solve them features in all of them. From professional cycling to e-bikes for commuting, sustainability is important everywhere.
These are some of the best:
De fietsindustrie duurzaam? “Stop met mensen te verleiden om steeds weer een nieuwe fiets te kopen. De nieuwste trend zou duurzaamheid moeten zijn.”
CyclingTips Nerdalert Podcast. James chats with Erik about the environmental impact of bicycle production (starts at 0:23:35).