As sustainability and the circular economy are becoming more important in the cycling industry, media are increasingly covering the subject. The press has an important role to play in the transition to a sustainable, circular cycling industry as we wrote in From marginal gains to a circular revolution:

Managing the transition: Media

The media have an important role in telling the story of new sustainable products that will be developed over the next few years. They too can help to accelerate the transition, by simply asking manufacturers about the steps they are taking to create product that fit in a circular economy.

Writing stories about the necessity of the transition, as well as about new developments, will inspire both businesses and consumers. Media have the ability to create the required public support by favouring and praising brands that try out new designs, materials and business models.

Accepting that failure is part of the journey, will hopefully encourage journalists to think beyond a clickbait title such as ‘eco-friendly option not as good as standard option’ and write honest stories about both difficult and exciting developments.

Interviews featuring Erik

Erik is frequently interviewed for articles and podcasts by worldwide magazines and websites. His open mind about the issues that the cycling industry is facing, as well as his clear visions on how to solve them features in all of them. From professional cycling to e-bikes for commuting, sustainability is important everywhere.

These are some of the best:

Fietssport magazine - media

De fietsindustrie duurzaam?  “Stop met mensen te verleiden om steeds weer een nieuwe fiets te kopen. De nieuwste trend zou duurzaamheid moeten zijn.”

CyclingTips media

CyclingTips Nerdalert Podcast. James chats with Erik about the environmental impact of bicycle production (starts at 0:23:35).


Radfahren gilt als eine nachhaltige Verkehrsform. Wie nachhaltig ist die Fahrradindustrie?


‘Circular revolution’: Transforming cycling into a more sustainable industry

We spoke to Erik Bronsvoort of Circular Cycling to learn more about his efforts to promote sustainability and a circular economy in cycling By Tom Hallam-Gravells at GCN Erik Bronsvoort promoting a ‘circular revolution’ © Erik Bronsvoort / Circular Cycling At face value, bicycles are a green mode of transportation. Governments around the world have […]

Verduurzaming in wielerindustrie versnelt, maar slechts stapvoets

TIES WIJNTJES – WIELERFLITS Vorig jaar werd tijdens Eurobike duidelijk dat verduurzaming – eindelijk – een leidend thema begint te worden in de wielerindustrie. Tijdens de Taipei Cycle Show werd dat wederom bevestigd, al gaat die verduurzaming voorlopig nog pijnlijk langzaam. Schwalbe en Vittoria, het zijn twee van de weinige wielermerken die zich serieus inzetten […]

Wie die Kreislauf- wirtschaft die Fahrradindustrie verändern könnte

Wiederverwenden statt Wegwerfen – das Prinzip der Kreislaufwirtschaft ist derzeit in aller Munde. Auch immer mehr Fahrradfirmen beschäftigen sich mit der Abkehr vom klassischen, linearen Wirtschaftsmodell hin zu nachhaltigeren Geschäftsstrategien. Es ist eine Veränderung, die zahlreiche Chancen aber mindestens genauso viele Herausforderungen mit sich bringt. Ein Überblick.

UCI equipment rules could hold the key to sustainability

Cycling is green, but the bikes we ride are not. A possible fix might come from a most unlikely source. Article on Escape Collective, written by Ronan Mc Laughlin UCI equipment rules could hold the key to sustainability. The hunt for marginal gains, the materials used, and the lack of sustainable and recycling options have […]

Over seven million reflectors are fitted to bikes every year – are government requirements just a giant waste of plastic?

Source: Cycling Weekly, article by HANNAH BUSSEY A further 1.88 million bells are produced – many of which are ditched before the inaugural ride. Almost all countries require certain fittings to be applied to bicycles before they’re sold. In the UK, a fully built bike requires a front reflector, a rear reflector, as well as […]

Pedalling Into a Green Future

Sustainability in Taiwan’s bike industry Show Daily, 8 October 2023, Werner Müller-Schell In the light of pressing environmental concerns, Taiwan’s bicycle industry is transforming. Key players like Giant, Merida, and many more have begun significant shifts in their corporate strategies by making sustainability a top priority. It is the beginning of a long journey, as […]

De Tour de France finisht dit jaar op een vulkaan. Niet iedereen is daar blij mee

Duurzaamheid De Puy de Dôme is werelderfgoed. Als de Tour deze berg zondag opgaat, komen sportieve, commerciële en duurzame belangen elkaar tegen. Article NRC by Sam de Voogt De Puy de Dôme wordt zondag voor het eerst sinds 1988 beklommen door de deelnemers aan de Tour de France. Foto DeAgostini / Getty Images  „Good grief.” Andrew Harris stuurt […]

EUROBIKE 2023: „Ein Vortrag, der zum Nachdenken anregen soll“

EUROBIKE Tagesprogram by SAZBike, 23/06/2023 Der Niederländer Erik Bronsvoort gilt als einer der profiliertesten Nachhaltigkeitsexperten in der Fahrradindustrie. Im Rahmen des Sustainability Tracks hält er gemeinsam mit Luuk de Leeuw vom Radanbieter Swapfiets einen Vortrag zum Thema E-Bike-Batterien in der Kreislaufwirtschaft. In einem Kurzinter- view sprachen wir mit Bronsvoort über die Nachhaltigkeitsbemühungen der Fahrradbranche. SAZbike: Mit […]

How to be a Greener Cyclist

Cycling Weekly, October 2022, by Hannah Bussey How to be a greener cyclist – Hannah Bussey looks at how we, as cyclists, can contribute even more to the upkeep of the planet Recently I sobbed over an irreparable puncture. Ugly big tears fell after multiple stressed phone calls to my partner, a taxi journey, and […]

RIDE Magazine: Man en fiets

RIDE Magazine, zomer editie 2022. Tekst: Rodrick de Munnik. Fotografie: Michiel Maas RIDE Magazine: MAN EN FIETS (M/V). ERIK BRONSVOORT Voor zijn pensioen in 2050 wil hij de fietswereld hebben veranderd in een circulaire industrie, waarin alle materialen duurzaam zijn en worden hergebruikt. In de tussentijd geniet Erik Bronsvoort van de fiets, het fietsen en […]

How Shift Cycling Culture aims to make the bike industry more sustainable

Published on: Non-profit aims to bring together cycling industry leaders to create a more sustainable future for the sport The cycling industry is typically seen as environmentally friendly, as bikes are better than cars. Whilst the latter is true, it is also not the whole picture. Each organisation, whether it be a bike manufacturer […]

Eine unbequeme Wahrheit

Published on: Die Fahrradbranche hat noch einen langen Weg zu echter Nachhaltigkeit vor sich. Erik Bronsvoort will die Industrie zur Kreislaufwirtschaft führen. Wie er sich dieses Ziel und den Weg dahin vorstellt, erklärt er im Interview. Radfahren gilt als eine nachhaltige Verkehrsform. Wie nachhaltig ist die Fahrradindustrie? Radfahren ist sicher ein grüner Verkehrsmodus, aber […]

Podcasts & Video

influencers! – Erik Bronsvoort

Bike Europe – Sustainable Moves

Race for the Future: Sustainability and Cycling

Mobility Week on New Business Radio



Podcast – How Sustainable is the Cycling Industry

Circular Cycling in de podcast bij Mapmeisters

Check this Press page for more information.