From Marginal Gains to a Circular Revolution

Sustainability in the cycling industry

The bicycle is a great way to reduce CO2-emissions related to transport. But the cycling industry is still an industry.

The current linear economic system of ‘Take, Make, Waste’ is not sustainable. It requires finite resources, causes pollution, climate change due to CO2-emissions and vast amounts of waste ending up in an incinerator, a landfill or, worse, in nature. With an increasing global population that is getting richer at the same time, the pressure on our planet is growing every day.

Changing this requires us to completely rethink the way we do business. We need to realise a circular economy, where materials flow from product to resource to product and so on.

Circular Revolution

The transition to a circular economy offers an enormous opportunity for the cycling industry to make a big step in product design and in the interaction with customers.

It requires the introduction of radical innovations.

There will be successes and there will be failures. Eventually, bikes and apparel will be better – not just to ride, but also for our planet and our societies.

Find out more how you can contribute by reading the book ‘From Marginal Gains to a Circular Revolution’, joining or hosting a workshop or make Erik part of your team as an advisor or interim innovation project manager.

Sustainability in the cycling industry

Do you want to start developing radical innovations and reduce the environmental impact of your company, but do not exactly know where and how to start? We can help you.


Our book provides the best resource to understand how sustainable the cycling industry currently is, and how to implement circular business models.


The book ‘From Marginal Gains to a Circular Revolution’ in a 3 hour online or offline workshop. Learn how to make your business circular and start reducing CO2-emissions related to your products, starting tomorrow.


Are you looking for an experienced innovation project manager with a strong circular economy background in the world of cycling? Erik can help you with advise and interim project management for the development of your sustainable products and services.


Are you interested in a presentation at your company or event about the transition to a circular cycling industry? Erik can provide both online as well as in person talks. Please use the contact form to get in touch.

Circular Cycling in the Media

Check out the media page to read or listen more.

Buy From marginal gains to a circular revolution
Talks by Erik Bronsvoort at Circular Cycling
Workshop Circular Cycling Industry
Quote you can make a differenct