From marginal gains to a circular revolution – A practical guide to creating a circular cycling economy
Erik Bronsvoort & Matthijs Gerrits
About the book:
Imagine a bike that has been made from plant-based materials or reused and recycled parts.
Imagine that the material wearing from your tyres or brake pads is biodegradable. That the lubricant washing down from your chain no longer pollutes the forest you are riding through, but provides valuable nutrients for the plants in it.
You no longer discard your old bike as if it were a piece of rubbish, but return it to the manufacturer so that parts and materials can be reused to make new bikes. Or, alternatively, you could plant your old bike in your garden for it to become part of the circle of life again.
You would be living in a world with a circular economy. A world where you ride your bike in an environment without pollution. Through forests larger than today, inhabited by ever more varied species of plants and birds. A world where CO2 emissions no longer contribute to climate change and we no longer dig up finite resources from the Earth, but use our ‘waste’ or renewable natural sources to make new products.
To make the transition from our current linear take-make-waste economy to a circular economy, marginal gains are not sufficient. To get there, we need a revolution.
From marginal gains to a circular revolution is a practical guide to help the world of cycling make that transition.
Who should read the book?
Cycling industry insiders and cyclists with an interest in the circular economy should read this book. It offers a clear guide for every stakeholder in the industry. It describes changes to the way bikes are designed, used, and how this changes business models. Everything aimed at making better products for consumers, creating more value for the business and reducing the impact on the planet.
The practical guide shows that everyone in the world of cycling can make a difference. Together we can start a revolution.
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