From Marginal Gains to a Circular Revolution
a practical guide to creating a sustainable cycling industry.
From Marginal Gains to a Circular Revolution is a must read for cycling industry insiders and cyclists with an interest in sustainability and the circular economy.
It offers every stakeholder in the cycling world a clear guide how to become more sustainable. The book describes changes to the way bikes are designed, used, and how this changes business models. The concepts are aimed at making better products for consumers, creating more value for businesses and reduce the impact on the planet.
This practical guide shows you that everyone in the world of cycling can make a difference. Together we can start a revolution.
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